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OBJECTIVE
ACCOUNTABILITIES
1. Demonstrate strategic planning and tactical execution capability (60%)
Lead, design, and facilitate launch strategy/brand planning process for Zejula.
Develop sales forecast based on Critical Success Factors and Brand Objectives. Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as non-financial KPIs such as brand preference and customer perception and patient access.
Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand.
Execute, evaluate and adjust rolling tactical marketing plans including both traditional and e-marketing activities.
Analyze customer insights, healthcare environment, market trend, brand equity, pricing, reimbursement, and clinical profile of Zejula and relative competition to be used for strategic development and dissemination for commercial execution.
2. Strong alliance and networking capability (30%)
Manage customer relationships with Key Opinion Leader (KOL), top national influencers/prescribers, as well as payers, and other key stakeholders for Zejula.
Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, Market Access, Business Operations, Finance and Regulatory).
Demonstrate good collaboration between area/region/global Zejula team.
3. Company business policy & compliance (10%)
Fully understand industry and company policy & code of conduct.
Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.
About Takeda Pharmaceuticals
Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines.
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