Brand & Communications Specialist

Job Description

This position will require you to be in Cleveland, OH
We are in a hybrid schedule, 2 days on campus and 3 days WFH The Brand & Communications Specialist aids in the development and execution of quality written and visual communications to support Kanopy’s brand initiatives and messaging across a range of digital and print outlets. The specialist develops and execute a comprehensive social media strategy across platforms such as Instagram, Facebook, TikTok, LinkedIn, and others. This role will be both a generalist, with wide brand strategy skills, and a specialist with deep subject matter knowledge within the film, content, and streaming industry. Responsibilities:

• Develop deep expertise in the Kanopy brand, including brand attributes, style guides, and go-to-market strategies.
• Create engaging content for various social media platforms
• Collaborate internally with the other brand strategy and marketing teams to execute compelling marketing and advertising campaigns.
• Create brand-focused copy for a wide range of marketing channels, including e-mail, social media, ads, video scripts, and trade show collateral while balancing the Kanopy brand guidelines and deadlines.
• Contribute to succinct and direct creative briefs for campaign graphic design and video elements, ensuring consistency with brand guidelines.
• Proficiency in idea generation and message development; draft quality marketing communications while balancing the demands of brand management and deadlines for web, print, direct marketing advertising, events, etc.
• Don’t just write. Ask smart questions of senior marketers and internal stakeholders, helping to clarify business priorities, define key messages, and differentiate Kanopy.
• Be an innovator. Continually recommend new creative channels, technology, approaches, or assets for campaigns. You’re a creative.
• Other duties as assigned to support OverDrive and our brands.

Requirements:

• Bachelor’s Degree in related field.
• 0 - 3 years of related experience (i.e., copywriting, e-commerce, journalism, marketing, communications, social media, etc.)
• Exceptional written and verbal communication, planning, and project management skills.
• Working knowledge of various communications channels, including email, advertising and popular social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok).
• Computer proficiency with MS Office Suite and Adobe Creative Suite (notably Photoshop and Premiere).
• Experience with Google Analytics or other web analytics tools.
• A passion for television, film and/or streaming content.
• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.

What’s Next: As you’ve probably guessed, OverDrive is a place that values individuality and variety. We don’t want you to be like everyone else, we don’t even want you to be like us—we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team. OverDrive values diversity and is proud to be an equal opportunity employer.
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