Demand Generation Manager

Job Description

Atrium is reinventing the way legal services are delivered by combining modern technology and operational efficiency to deliver fast, transparent, and price predictable services to high-growth companies. Atrium aims to disrupt the $158B corporate legal services market. We’re based in San Francisco and have $75.5M in funding from top investors including Andreessen Horowitz, General Catalyst, Y Combinator, Greylock, First Round Capital, and more. Atrium’s platform promotes collaboration between clients and their attorney to seamlessly manage corporate records, draft key documents, and track projects in one place, resulting in a vastly superior experience that enables our clients to focus on growing their business. Atrium has helped ~400 companies with everything from corporate governance and drafting commercial contracts to raising over $1B in venture capital. We are a cross-functional team of engineers, designers, product managers, operations and legal experts building products and tools that are changing the future of the legal industry. In this role, you’ll have the opportunity to join a world-class team during an exciting time of growth. You’ll apply your demand generation expertise to increase inbound and outbound leads with well-crafted and executed campaigns. It will be your responsibility to create and execute demand generation strategies that enable Atrium to exceed sales pipeline and bookings targets each and every quarter. You’ll work closely with leaders in the Marketing and Sales teams and broader Atrium organization to develop demand generation strategies and tactics and see those through to fruition. You’ll test new channels as well as optimize and scale campaigns to generate revenue for Atrium.

What will you be doing?

• Diligently execute campaigns and manage projects which fill our sales pipeline
• Be responsible for MQLs, SALs, SQLs, and overall pipeline, while maintaining and developing a great brand for Atrium
• Diligently measure the effect of marketing campaigns and channels to iterate our growth strategies quickly
• Identify key levers of growth within marketing
• Proactively identify new channels and strategies that could 10x the business
• Work closely with sales to optimize lead handoff and conversion

What does success look like in this role?

• 4+ years marketing experience at a B2B company with at least 2 years of demand generation experience
• Experience with integrated marketing campaigns to drive MQLs/SQLs.
• Successful track record of generating and nurturing leads through digital, email, and other channels
• Experience driving attendance for growth marketing events
• Performance and metrics driven; as an analytical marketer, owning a number motivates you and you believe that measurement and iteration are keys to a successful marketing strategy
• Adaptability; fast-growing and ever-changing work environments excite you

What you'll get from Atrium?

• The rare opportunity to join one of the hottest SF startups with $65M in new funding. We're not just another legal tech company disrupting a traditional industry, we're transforming how legal services are provided!
• Top-tier mentorship from experienced founders, including Justin Kan (Twitch founder)
• A cross-functional, collaborative and growth-oriented environment where your input is highly valued
• Competitive compensation with equity, top-tier health and commuter benefits, 401k, pet insurance, and paid vacation and sick time-off; plus sweet perks like catered lunch daily, cell phone reimbursement, professional development stipend, etc.
• San Francisco office across from 4th & King CalTrain with large private patio and views of downtown.

Atrium is committed to building a diverse and inclusive company that celebrates and develops individuals of all backgrounds. We are an equal opportunity employer and encourage all applicants. Apply for this job