Senior Product Marketing Manager

Job Description

As a Senior Product Marketing Manager, you will work at the intersection of product development, and marketing; focusing on product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers and sellers at all stages of the funnel. Etsy prides itself on a product delivery culture defined by deep user research, continuous discovery, rapid prototyping, and frequent product delivery. In this role, you'll be a key partner in this process, helping product teams articulate customer value and plan the most effective product delivery and launch. As the customer authority, you will partner closely with product, engineering, design, content, analytics, research, and community teams to improve the buyer and seller experience through holistic and targeted marketing designed to drive conversion, engagement, and retention. Your performance will be measured by the impact of the programs you launch across these metrics. The Product Marketing team is responsible for the communication and marketing strategy for Etsy’s global, dual-sided marketplace that touches over 37 million active buyers and over 2 million active sellers. We use data and user-research to drive decision-making, work to continually improve our products, and love spending time with our users. We prioritize work that is impactful, measurable, and achievable. As a mission-based company, values-alignment is core to Etsy’s identity and culture. Ingraining our mission, to keep commerce human, into all aspects of our product and marketing experiences is how we approach our work and how we think about our creative, diverse, and global customer community. This role is based in Brooklyn, NY and reports to the Director of Product Marketing .

About the Role

• Partner with product managers to define the product roadmap, prioritize key product features and build long term product strategy for users across the globe, taking into account user needs across Etsy’s core global markets
• Articulate the user journey, uncover user insights, and identify key user needs to focus product roadmap on the largest business opportunities
• Uncover nuanced user insights, develop hypotheses, and build deep appreciation for user needs while serving as the key point between the business and research team
• Define the target audience, create clear positioning statements and write compelling messaging that communicates the value proposition
• Build the product launch strategy for a range of products, ensuring alignment with business priorities
• Own when and how new products are introduced to the community
• Develop and align on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team
• Set clear, measurable product marketing goals and track progress against them
• Lead analysis of product marketing tactics and make recommendations that continually improve the efficacy of go-to-market plans
• Develop ongoing support plans that focus on user lifecycle, overcoming key usage barriers and meeting business growth goals

About You

• 5+ years of marketing, brand, product marketing, and/or consulting experience. B2C and B2B would be ideal
• Combine analytical marketing skills with deep thinking to take on complex problems (SQL proficiency a plus); build business models based on user insights and data
• Experience leading and influencing cross-functional teams
• Creative thinker with a passion for solving the toughest problems in a way that are mutually useful for the Etsy user and Etsy as a company
• Proven track record of driving dramatic growth and results through marketing strategies and campaigns
• Passionate about Etsy’s mission and are brimming with ideas on how we could do it better
• Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly
• Love collaborating across teams and functions and have a knack for explaining complex challenges in an organized, clear manner
• Well versed in articulating the essence of products and the value they create. You develop strong product positioning and messaging hierarchy and work with partner team to infuse into a holistic marketing and content strategy plan.
• Market research pro! You know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies.

What’s Next Interested in working with us? Send us a cover letter and your CV or resume explaining why you’d be great for the job. We value your unique talents and point of view, so feel free to tell us what you are all about. And if you write, draw, craft, or contribute to something you’re proud of, we’d love to hear about it. At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skill sets. Apply for this job