Marketing Coordinator - Random House Children's Books

Job Description

Random House Children’s Books seeks a Marketing Coordinator for their Trade Marketing Team to develop and implement marketing campaigns for assigned titles across the Trade publishing Middle Grade list with a goal of creating awareness and driving sales. Reporting to the Senior Marketing Manager, the Marketing Coordinator will work closely with the School & Library Marketing, Digital Marketing, Design, and Publicity teams to create cohesive plans, ensure consistent messaging and calculated strategy, and analyze results.

Responsibilities include:

• Develop and execute marketing campaigns for select frontlist and backlist titles.
• Research and propose new marketing and advertising opportunities by providing campaign analytics, developing backlist promotions, coordinating direct-to-consumer outreach, and executing retail initiatives
• Act as liaison between the trade marketing team and outside advertising vendors through effectively communicating advertising opportunities to the team, maintaining a good relationship with the vendors, and advising on strategy where necessary
• Maintain and track budget for assigned campaigns and provide assistance on managing trade marketing team budget as a whole
• Create distributions such as proposed print quantities of marketing materials, working back with sales to establish estimates and orders
• Perform administrative tasks and provide additional support to the Senior Marketing Manager as necessary

Requirements/Qualifications:

• At least 1-2 years of experience in marketing. Book marketing preferred.
• Interest in working with Middle Grade books (books for kids ages 8-12) a must. Experience working with children’s books a plus.
• Highly organized with the ability to communicate effectively and efficiently
• Self-motivated worker comfortable working independently as well as collaborating with a team
• Ability to multi-task in a fast-paced environment
• Willingness to learn, speak in meetings, and come up with solutions

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/ .

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 108428

108428 Penguin Random House LLC