Growth Marketing Manager

Job Description

Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We’re looking for a Growth Marketing Manager to join Team Snapchat! As a member of the Marketing team, you will be responsible for planning and executing performance marketing campaigns on- and off-Snapchat that drives growth of our community and engagement with Snapchat and our various consumer products. Working from our Los Angeles, CA headquarters, you will collaborate with partners across our company, including growth, product, and communications teams, to develop strategies and plans in support of our marketing and business goals.

Ideally, you’re a performance marketing expert who understands how to use digital channels to drive significant, measurable results, at ease working in a fast moving and ambiguous environment in which you will simultaneously lead multiple projects with a variety of partners, and showcase excellent problem solving and communication skills, in order to drive impact across different teams. You will use your market knowledge as well as mine research and data for insights to inform marketing strategies and plans. Working with cross-functional teams, you will coordinate performance marketing efforts to grow awareness, understanding, adoption, and engagement for a variety of Snapchat products globally.

What you’ll do:

• Own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns, both on- and off-Snapchat
• Collaborate with the Consumer Insights team to deeply understand the Snapchat community, our various audiences, and our brand
• Partner with the media and growth teams to develop performance-driven media plans that deliver our message effectively
• Work closely with the Analytics and Data Science teams to monitor, analyze, and measure the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations
• Synthesize learnings into meaningful insights to shape plans and report findings and best practices to cross-functional teams
• Develop positioning and messaging for select consumer products and features to be featured in performance campaigns, considering value proposition, target audience, competitive landscape, and other factors
• Audit the competitive landscape, understand target markets, and identify insights to inform campaign strategies and go-to-market activities
• Lead by influence and collaborate with internal and external creative teams to bring campaigns, programs, and assets to life
• Manage and work with cross-functional teams (including design, external agencies, product, and growth partners) to deliver exceptional performance marketing communications for a range of initiatives
• Develop and oversee measurement dashboard for marketing initiatives (e.g., reach/awareness, user behavior, efficiency, and sentiment metrics) in conjunction with consumer insights, growth, comms, data science and marketing science teams

Knowledge, Skills, and Abilities:

• Highly data-driven, using insights to frame recommendations and results into concise and actionable reports
• Ethically-driven growth marketing with validated results
• Advanced decision-making skills with proven ability to lead, influence, align, and inspire multiple teams and partners
• Think strategically and also drive forward tactical execution
• Exemplary project management skills, with strong ability to balance multiple priorities in a lean and demanding work environment
• Excellent communication skills with the ability to adapt, working effectively with a team

Minimum Qualifications:

• Bachelor's degree in marketing, strategy, business, communications or equivalent experience
• 9+ years consumer marketing experience
• Prior direct responsibility for developing and coordinating insights-led, impactful paid and organic performance marketing campaigns
• Delivering results that achieve business objectives

Preferred Qualifications:

• Deep understanding of communications apps and the relevant ecosystem
• Experience working directly with creatives, product, and communications teams to partner on campaigns. Able to guide creative input, development, and execution from concept to completion

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected] .

Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!