Director of Marketing

Job Description

About Abstract

Abstract is a design workflow platform for teams to version, manage, and collaborate. Our company’s mission is to dramatically improve the productivity, transparency, and impact of Design. Since launching in July 2017, over 7,000 design teams across 75 countries have adopted Abstract, including teams from DocuSign, Instacart, Microsoft, Pandora, Wayfair, Wix, Cisco, Zendesk, and more.

At Abstract, we believe in a future where all companies recognize that empowering people to be creative unlocks productivity. We seek to build a world where companies see their people's expertise, where systems default to collaboration, and where curiosity and experimentation flourish.

We strive to be living examples of our values and first principles. We do hard things, make our own weather, and question the status quo. When we ship, we ship together. We value grit, inclusion, craft, curiosity, and iteration, just to name a few. And we embrace diversity and respect our differences because we know different minds see more parts.

If you thrive in a fast paced environment where you can make a big impact on our product and our company culture, we want to hear from you.

Abstract is a remote-first company (US-based only at this time).

About the Role

The Director of Marketing will be a senior leader in charge of setting Abstract’s marketing strategy, managing the marketing team and partner closely with Sales, Product, and Design leadership to drive adoption of our current and future product lines.

This is a unique opportunity to manage a category leading brand with strong organic traction alongside a very experienced leadership team reporting directly into the CEO. The successful candidate will have a proven track record of developing and leading B2B marketing strategies with a focus on mid-market and enterprise audiences.

This role requires someone who is strong at strategy and planning, as well as coaching and directing a small, high performing team in delivering on our goals.

What You’ll Do

• Define Abstract’s marketing strategy from the ground up, driving execution of campaigns across a team of four existing roles with the opportunity to hire more resources in the near future
• Drive Abstract’s narrative and position in the market, and increase depth of understanding around the impact Abstract’s delivers throughout the product development process
• Help deliver on accelerating Abstract’s growth in revenue and in user adoption of our platform and products
• Set the marketing team’s goals and budgets in close partnership with the sales team and the senior leadership team at Abstract (finance, product, design, etc.)
• Manage a small team with deep category expertise and a pool of agencies and vendors in the day-to-day execution of the strategy that you’ll create
• Own the entire marketing funnel and be responsible for reporting and forecasting KPIs
• Work closely with the Data and Analytics vendors to develop performance measurement reporting and media mix modeling to demonstrate the impact of marketing programs

What You'll Bring

• 7+ years of experience in high-velocity SaaS company with Enterprise customers
• 5+ years leading marketing strategy and teams for Enterprise B2B SaaS audiences
• Experienced building and launching new product lines and successfully scaling adoption
• A track record of building marketing strategies in close partnership with sales teams
• Analytical data-driven mindset and ability to set goals and model forecasts
• Deep knowledge of developing and scaling B2B marketing channels in-house
• Proven track record of exceeding targets and iteratively test new strategies and opportunities
• Experience working with marketing consultants, vendors and partners
• Experience working in a fast-paced startup environment and a high degree of comfort with ambiguity

Benefits/Perks

At Abstract, we offer resources that emphasize personal and familial wellbeing to all full-time employees. We provide up to 99% healthcare coverage, as well as dental, vision, and life insurance options. We offer 14 weeks of parental leave, an unlimited paid-time off policy, health care FSA, and are fully remote, allowing for a flexible working environment. Additional perks include dependent care, a budget to set up your home office, a monthly wellness and internet stipend, as well as mental & physical wellness services.

To help employees plan for the future, we offer competitive pay, access to financial services, and a 401(k).

We are a distributed team and are able to offer US-based remote employment. We offer travel opportunities for company meetings, team meet-ups, and the occasional conference.

Notes

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Applicants must be currently authorized to work in the United States on a full-time basis; Elastic Projects will not sponsor applicants for work visas.

As part of our security protocols, offers are contingent on the successful completion of a background check.