Technical Content Marketing Manager

Job Description

BetterCloud is the leading SaaS Management Platform (SMP) that enables IT professionals to discover, manage and secure the growing stack of SaaS applications in the digital workplace. With an expanding ecosystem of SaaS integrations, thousands of forward thinking organizations like Zoom, Walmart, and Square now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

A pioneer of the SaaSOps movement, BetterCloud has built a community of more than 45K IT professionals who are embracing the new role of SaaSOps within IT organizations. The company launched the first-ever annual SaasOps-focused conference, Altitude, and publishes annually the definitive market research report, State of SaaSOps, on the market and category.

BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA. The company's total amount raised to date is $187 million. Investors include Warburg Pincus, Accel, Bain Capital Ventures, Flybridge Capital Partners, and Greycroft Partners.

We’re a high energy, high growth tech company searching for a Technical Content Marketing Manager who will be an instrumental member of our marketing team. As a content marketer, you’re passionate about creating world-class content that fuels the demand gen engine, cements thought leadership, and builds brand awareness. You’re curious, creative, proactive, and have a keen understanding of what your audience wants. Not only do you have a knack for simplifying complex technical topics, but you also know how to optimize a post for SEO like the back of your hand. Most of all, you're an awesome team member who's ready to join a team of high-performing growth geeks who consistently hit goals and have fun doing it.

About You

• 3-5 years experience writing content for a technical audience, preferably in B2B SaaS
• Highly skilled at explaining complex technical topics in a simple, lively, and concise way
• Understands how content is used in demand gen campaigns and which content will resonate with people at the top, middle, and bottom of the funnel
• Able to “get in the weeds” and research topics thoroughly when creating content
• Experience interviewing in-house SMEs, customers, and/or industry experts and turning that into compelling content
• Implements SEO best practices when creating content
• Understands modern IT professionals: their challenges, needs, interests, ambitions; what content will resonate with various personas
• Exceptional writing skills and grammar
• Can-do, positive attitude with a penchant for trying new things
• Impeccable attention to detail
• Strong ability to think independently, juggle multiple projects simultaneously, and meet deadlines
• Team player and strong collaborator with a variety of people and teams
• Bonus: Experience creating educational content that supports a new market category
• Bonus: Bachelor’s or Master’s degree in English, journalism, or similar field (or equivalent work experience)

What You’ll Do

• Research, write, produce, and publish industry-leading content that inspires and educates the IT audience. This includes blog posts, longform gated content (e.g., technical whitepapers, guides, checklists, ebooks, etc.), and other thought leadership pieces. You’ll write on diverse topics for all stages of the funnel (examples: SaaSOps best practices, BetterCloud product tips, ABM-style content tailored to specific accounts)
• Help innovate with new types of content (e.g., interactive content, videos) that showcase BetterCloud’s thought leadership and can be used in demand gen campaigns
• Collaborate with director of content marketing to create and execute content marketing strategy, generating new ideas for content and building our editorial calendar
• Collaborate with our digital marketing agency to update existing content/create new content in order to optimize SEO and experiment with new content channels
• Help manage our content library in Uberflip, ensuring all assets are properly tagged and organized
• Be an active member of our SaaSOps community to identify trends, insights, and content inspiration
• Work with marketing ops and content marketing team to analyze data and learn what content drives engagement
• Help build partner newsletters and others, as needed

What We Offer

• Competitive salary
• Full benefits package
• Stock options
• Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from where this position cannot be held.

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