Growth Marketing Manager

Job Description

Tuft & Needle’s Growth Marketing Manager will be responsible for developing and executing our paid media strategy across various platforms including Facebook, Instagram, Pinterest, YouTube, and Google. This role would report into the Head of Growth Marketing on the Performance Marketing team and have the opportunity to innovate and scale our strategy across our portfolio of brands. This fast-paced, high-growth potential role will allow you to ideate, implement, test and learn strategies on many platforms and collaborate extensively with cross-functional teams such as Brand Strategy, Design, Affiliate & Partnerships, SEM and Customer Experience. This role will focus primarily on paid social, but the ideal candidate will have experience with display, video, and programmatic in a self-serve capacity. The ideal candidate will have a strong track record of directly managing paid social campaigns at various scales, deep analytical curiosity, is proactive and has strong communication skills.

Essential Duties & Responsibilities

• Develop and execute digital marketing strategy across various channels including Facebook/Instagram, Pinterest, YouTube, Google Display Network, programmatic DSPs and others to meet or surpass aggressive revenue goals while optimizing toward ROAS goals across T&N, Serta, Simmons, and Beautyrest
• Collaborate with Sr. Manager and Growth Specialist to drive exceptional performance, channel innovation, and ensure our strategy and best practices are top-notch
• Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages and placement to drive results in line with business goals and objectives
• Collaborate with performance marketing team to align channel strategy to broader efforts and achieve topline DTC goals
• Build strong relationships with our SEM, Affiliate, SEO, CRM, and Creative teams
• Work closely with creative team on content requirements and best practices for your area of ownership
• Analyze and communicate campaign performance, pacing, and testing schedules; report results regularly to key stakeholders at T&N and SSB brands
• Work with media partners to ensure accurate platform implementation and seek channel expansion opportunities

Requirements

• Proven track record of campaign setup, management, optimization, reporting, and iteration on Facebook, Pinterest, Snapchat, or equivalent self-serve ads managers
• Comfort working on cross-functional growth marketing teams
• Ad tech knowledge of DSPs, DMPs, 1st/3rd party data segmentation, etc.

Experience

• 2-4 years of robust experience managing paid social marketing campaigns a must
This job description is not intended to be an exhaustive list of all duties or responsibilities associated with the job. Other job-related duties may be assigned. An Affirmative Action Equal Opportunity Employer • Drug-Free Working Environment

YOU'LL SLEEP WELL WHEN YOU WORK WITH US Our people You'll work with some of the most talented, supportive, and savvy individuals out there. We're very proud to work with each other. We're shaking up the mattress industry and delivering an experience for clients they would never expect. And we’re proud of that too! Our product Each team member receives a great bundle of products for themselves. You will too if you join the team! Your friends and family will also have access to a great product discount. Our benefits We offer comprehensive health benefits for you, eligible partners and dependents. We have paid maternity & paternity leave, 401k with a match, a generous vacation plan, and so much more. Tuft & Needle is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Apply for this job