Paid Marketing Manager, India

Job Description

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 92 million registered learners as of Sept. 30, 2021. Coursera partners with over 250 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021. The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives. As the Paid Marketing Manager, India Consumer, you will develop strategy and execute go-to-market activities to accelerate learner growth and the uptake of Coursera’s consumer products in the India market. You will partner with the Consumer marketing team in the US to design and execute paid campaigns for the India market via existing paid marketing channels as well as explore new paid marketing opportunities specific to the India market. India is Coursera’s second largest market for learners after the US, and this role has the potential to further accelerate Coursera’s growth and impact in this region. Check out life at Coursera on The Muse!

Responsibilities:

• Drive local consumer paid marketing campaigns in India. Specifically, develop go-to-market plans for Degrees, University Certificates, priority courses, Specializations, and Professional Certificates within the India market, and lead key seasonal consumer paid marketing campaigns for the India market.
• Develop India-market briefs, ensuring strategy and work ladders up to globally-aligned strategy and creative work while flexing appropriately for social, cultural, and product nuances locally
• Lead asset creation, targeting, and campaign analysis for localized paid media campaigns that accelerate growth in the India market (in partnership with central Paid Media team)
• Explore and execute new paid marketing channels specific to the India market, reflecting media consumption and habits of target audience in India
• Analyze top performing consumer content and existing channels in India market and share insights with broader paid marketing teams to drive business objectives

Basic qualifications:

• 3+ years of experience in paid marketing for consumerBackground in turning marketing campaign results into business results in a ROI-positive way
• Demonstrated history to manage multiple projects and hit deadlines
• Experience planning and producing marketing campaigns with cross functional teams
• Experience writing marketing briefs and developing integrated go-to-market strategies,
• Understanding of landing page optimization and how other B2C online marketing channels work with paid channels

Preferred qualifications:

• Strong analytical and problem solving skills; comfortable leveraging data to drive decisions and turning marketing campaign results into actionable learnings
• Initiative to drive projects forward, collaborate across multiple teams, and proactively ask questions to get information and resources
• Demonstrated experience in delivering growth through one or more key paid marketing channels
• Passion for online education and understanding of the higher education landscape
• Strong written communication skills and exceptional attention to detail
• Business knowledge of the Indian market

If this opportunity interests you, you might like these courses on Coursera: Marketing Analytics Digital Marketing Specialization Marketing Strategy Specialization Marketing Mix Implementation Specialization Foundations of Marketing Analytics Specialization International Marketing & Cross Industry Growth Specialization Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected]. Please review our CCPA Applicant Notice here. Apply for this job