Coordinator, Brand Marketing

Job Description

Let’s get to know each other

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it’s our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health.

Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices.

We’re excited to meet you!

What you’ll do:

We’re looking for a Brand Coordinator to support our Brand team, and contribute to the efforts of our Growth Marketing, Paid Endorser, and Creative teams. You will play an important role in Care/of’s brand and marketing initiatives, working across channels (both owned and paid), and tapping into a range of projects from long-term product launches to daily project management tasks. Attention to detail, organizational skills, and speed to execution are essential, as well as an eye for what makes our brand and creative resonate with our customers. This role reports into our Brand Manager.

• Paid Endorser
  • Protect and strengthen the brand as the reviewer for all Paid Endorser content, including social media posts and podcast ads to promote strong, cohesive content
• Social & Community
  • Support Social Media Specialist in community-building efforts, identifying potential partners and pushing forward outbound conversations with individuals and brands
  • Source UGC from tags and stories
  • Collaborate with Social Media Specialist to brainstorm content for owned channels, specifically Instagram, TikTok, and Pinterest
• Everything else!
  • Track trends and seek new inspiration to help us better tell our owned brand stories
  • Work with our regulatory team on vetting and approvals
  • Support brand tracking, message testing, and other forms of user research to strengthen brand & customer strategy
  • Project manage and/or execute on brand and creative processes, so we can smoothly bring to life visual and verbal communications, including packaging, swag, collateral, and more
  • Support PR efforts, including sampling and award submission drafts
  • Jump on any and all day-to-day activities and projects, both long- and short-term, as they arise

Where you'll be:

We are encouraging employees (whose job responsibilities allow) to work remotely with the option of returning to the office. We are committed to prioritizing workspace flexibility by building systems to create an inclusive and productive environment in which employees feel most comfortable working (role permitting).

This role will require you to be based in the NYC metropolitan area. You will be expected to come into our New York City office at least once a month, and you are welcome to go in as often as you would like.

Who you are:

A detail-oriented brand enthusiast with a strong work ethic, ability to juggle multiple workstreams and projects, and an eagerness to learn and contribute cross-functionally.

• 1+ years of work experience (internships, part-time, or full-time work) in an office setting
• Familiarity with digital tools including the Google Suite (Calendar, Gmail, Docs, Slides and Sheets), Slack or a similar chat system, and social media sites including Instagram, TikTok, and Twitter
• Strong writing and communication skills
• A team player who believes no task is too large or small
• A true love of brand storytelling and an ability to see past traditional product launch press releases
• Highly organized with the ability to juggle tasks
• A love for brand work and/or health and wellness

Even if you don’t meet all the requirements, we still encourage you to apply! If you’re submitting a cover letter, please note what makes you perfect for this role with the qualifications you have.

Extra carrots 🥕(preferred, but not required):

• Experience at a startup or health and wellness organization
• A passion for and/or presence on social media
• An analytical mindset with a desire to use data to drive decision-making

Why Care/of:

• Competitive salary + compensation package
• Competitive insurance packages with free medical, dental, vision plans.
• Unlimited vacation time because you deserve it.
• Free vitamins and powders
• Wellness perks with free access to online meditation services + fitness reimbursements (at-home workouts count!)
• Virtual team-building events because we value staying connected and building community.
• Socially and culturally relevant experiences geared towards personal + professional learning & development.
• Working with an amazing, fun-loving, spirited group of people.

Our Core Values:

Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option.

Be Honest: Deliver the truth with humor and love; Recognize and stand up against discrimination on any basis, including race, sex, gender, sexual orientation, religious background, age, or mental and physical abilities - in our work and beyond.

Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions.

Be Different: Kill your darlings. Don’t be afraid to rewrite something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.

Our commitment to you:

At Care/of, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.

Care/of does not discriminate and will not make any hiring decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

IMPORTANT NOTE FOR POTENTIAL CANDIDATES:

On September 9, 2021, President Biden announced a six point COVID-19 action plan. As follow up to the initial announcement, we have decided our policy is to require all Care/of employees to be fully vaccinated by December 8, 2021. This requirement applies to all current and future Care/of employees. Care/of is an Equal Opportunity Employer and it is our policy to provide reasonable accommodations to any qualified individual who because of a medical condition or sincerely held religious belief or practice receives an exemption from the vaccination requirement, provided that such accommodation would not result in an undue hardship for the company.

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