Email and SMS Marketing Manager

Job Description

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable.

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

• Own the entire SMS strategy, working collaboratively within the lifecycle team, as well as with cross-functional teams such as Creative, Data, Content and Design
• Responsible for forecast and business goals as well as regular reporting to senior leadership on progress against engagement and retention goals
• Collaborate with the email team to align the audience experience between email & SMS to create better customer experiences and increased engagement/conversion
• Develop targeted strategies for different SMS audience segments, as we'll test for potential new segments
• Drive SMS opt-in growth through both internal and external (partner) marketing campaigns
• Create and test new methods to reduce opt-outs from the welcome process, campaign messages, and journey messages
• Optimize existing SMS automated journeys and test into new journeys
• Manage campaign setup, QA, tracking, execution, testing, delivery, and analysis of all SMS programming
• Stay informed of new SMS product developments and be an early adopter of testing new SMS platform features
• Own the triggered email experience, rapidly testing and implementing behaviorally triggered emails that lift conversion and revenue
• Work closely with the lifecycle marketing manager to help plan, test, and implement new drip email campaigns that increase conversion by being highly targeted and relevant to the customer

What You Will Own And How You Will Make A Difference

Be Stronger Together (People Leadership)

• Demonstrated people-management, teamwork and solid cross-functional collaboration skills
• A natural hustler with a contagious “can-do” attitude
• A great communicator and truly are a team player

Defy Conventions (Strategic Thinking)

• Strategic thinking, prioritization skills and troubleshooting are in your DNA
• Very curious, always questioning the status quo and looking for ways to improve and optimize
• Able to think both strategically as well as be able to change direction quickly

Everyday is a new day (Data Insights & Improvements)

• Know your craft and are able to back it up with data, expertise and ability to hold yourself and agency partners accountable
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Persistent and have bias-to-action with a track record of performance

Put Customer First (Customer Lifecycle Expertise)

• Experience building & managing SMS and Email lifecycle programs to enhance and deliver the best experience for our customers

Make It Happen (Performance/Execution)

• Demonstrated ability to lead with an analytical mindset; can synthesize data into actionable insights & communicate recommendations to leadership
• You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases)

Who You Are

• 6+ years of SMS, email marketing, or lifecycle marketing experience
• 3+ years of experience developing SMS and/or triggered email strategies and implementing them successfully
• 2+ years of experience analyzing sms and email marketing data to identify opportunities or issues, plus solve for them.
• Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within SMS & email platforms.
• Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
• Excellent data analysis skills and experience with Excel or Google Sheets.
• Sharp attention to detail
• Highly curious, motivated, proactive, and adaptable to a fluid environment
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
• Bachelor’s degree in Marketing, Business, Business Analytics, or related field preferred

ThirdLove Offers You:

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Gym discounts
• Pet Plan insurance

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify .