Marketing Campaigns Manager - US

Job Description

Hi! Before diving into the job details, let's give you some context on who we are and what to expect when joining the team.

Typeform has seen significant change since it was founded 10 years ago. We’re expanding from a small Barcelona-based business to a truly international and remote company. We can hire in Spain, the United States, the United Kingdom, Colombia, France, Germany, Ireland, the Netherlands, Poland and Portugal. The location is to be subjected to change, depending on the role.

Our vision is a world of more personal business relationships. We believe we can create that world by living our mission: To bring people closer with better conversations .

To do so, we look for people who are curious, ready to own their objectives, and passionate about taking organizations to their next chapter. But we are aware it’s not for everyone, our environment is perfect for those willing to become a change agent and roll up their sleeves to build our rocket ship.

About the role

The Marketing Campaigns Manager is a critical role in the success of the integrated marketing organizations for Typeform. You'll assist with the execution of all aspects of Typeform’s field marketing efforts globally with a focus on generating new business through a broad range of field marketing channels and tactics. In addition, customer evidence is extremely important to attract new business and retain customers so you will manage the customer reference program working alongside sales to recruit customers and develop full funnel customer stories.

In addition to field marketing and customer evidence, you will also work with the overall marketing organization and agency partners to execute tentpole campaigns supporting key moments in the overall Typeform editorial calendar. These campaigns include all touch points from overall strategy, to collaboration on surrounding marketing activity to execution of the tentpole and postmortems.

You will work closely with sales and marketing to help execute in a fast paced, goal oriented environment. An ideal candidate should have strong communication skills (verbal and written) as well as experience in delivering pipeline results.

You will report directly to the VP, Integrated Marketing.

Things you will do

• Partner closely with growth marketing, product marketing, brand marketing and sales to gain full understanding of the goals, audience, and outcomes for GTM activities
• Partner with the sales team to build and deliver field marketing activities that support growth and sales goals.
• Develop and execute innovative local campaigns with highly personalized experiences that surprise and delight targets, educate and engage.
• Develop event and account-based programs that effectively drive brand awareness and create both new pipelines and expand opportunities for enterprise accounts.
• Communicate news and updates weekly to ensure that field teams are aware of and making full use of each program.
• Develop the customer reference program, identifying process, customers and content for showcasing their stories
• Work across marketing, field and product to ensure Typeform shows up in an engaging and compelling way in all tentpole activities
• Manage 3rd party review sites with the goal of obtaining reviews, awards for Typeform
• Driving leads to sales influencing net new business and growth.
• Completing customer stories to be used across the entire organization to drive new business from field to web to product

What you already bring to the table

• 5+ years of work experience and a Bachelor’s Degree in Marketing, Brand, Advertising and/or Communications or relevant work experience.
• Full understanding and experience moving prospects through marketing and sales funnel stages.
• Experience collaborating cross functionally with multiple teams to complete projects and measure success
• Experience in building field marketing programs to help attract and expand opportunities
• Experience in designing an integrated regional marketing plan which may include events, webinars, digital media tactics, and targeted account/persona programs
• A self-starter with the ability to work independently and as part of a team
• Not afraid to try new things – driven to constantly improve results
• Team player with excellent people skills especially working to align functional teams and multiple stakeholders.
• Excellent written and verbal communication skills.
• Detail-oriented, metrics and deadline-driven.

Today, Typeform already empowers over 140,000 customers from more than 150 countries. To fulfill our vision (Bring people in) and mission (to bring people closer with better conversations), our 500 remote Typeformers from 55 different countries come together to live up to and deliver on that promise.

In addition to being a validation of what we've built, our recent $135 million Series C funding round will fuel us to accelerate our product development, nurture emerging technologies, expand headcount, and deepen strategic partnerships across our platform with this investment.

Why? Simply because 89% of companies say online is their principal customer interaction channel.

Yet, only 34% of companies treat customers as unique individuals.

Are you ready to join us and make a difference?

* Typeform drives hundreds of millions of interactions per year, powering conversational, human-led experiences all over the world. We are proud to be an equal opportunity employer. We celebrate diversity and do not tolerate discrimination and harassment of any kind, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We believe that by celebrating our differences, we can win together.

#LI-NK1

#LI-Remote