Marketing Analyst

Job Description

About Recurly: Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives. Reporting directly to the CMO, we are seeking a talented Marketing Data Analyst to drive our marketing strategies through data-driven insights, trend analysis, and pipeline management. If you have a passion for analyzing market trends and optimizing campaigns, we want to hear from you.

Responsibilities

• Data Analysis: Collect, analyze, and interpret complex data sets to identify trends, patterns, and opportunities in the market. Utilize statistical methods and predictive analytics to forecast marketing performance.
• Marketing Strategy Analysis: Contribute to the development and refinement of marketing strategies by providing data-driven insights and recommendations, ensuring alignment with overall business objectives.
• Trend Analysis: Monitor industry trends and competitor activities to provide actionable insights and recommendations for marketing strategies. Stay updated with the latest data analysis techniques and tools.
• Pipeline Management: Track and analyze the effectiveness of marketing campaigns on lead generation and conversion rates, optimizing the sales funnel. Use data to understand customer journey and behavior.
• Reporting: Create and present detailed reports on key performance indicators (KPIs), campaign effectiveness, and market trends to stakeholders. Develop dashboards and data visualization tools to facilitate decision-making.
• Campaign Optimization: Collaborate with the marketing team to optimize digital and traditional marketing campaigns, ensuring alignment with business objectives. Use A/B testing and other experimental methods to refine marketing tactics.
• Customer Insights: Analyze customer behavior and preferences to inform targeted marketing initiatives and improve customer engagement. Use segmentation techniques to identify and target specific customer groups.
• Budget Management: Assist in the allocation and management of the marketing budget, ensuring efficient use of resources for maximum ROI. Analyze cost-effectiveness and profitability of marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science, Mathematics, or a related field.
• 3-5 years of experience in marketing data analysis, data analysis, or a related role.
• Strong proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, SQL).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong communication and presentation skills, capable of conveying complex data insights clearly.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of digital marketing strategies, including SEO, PPC, and social media analytics is a bonus.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot) is a plus.
• Experience with machine learning or advanced statistical modeling is an advantage.

As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family. Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] Apply for this job