Digital Channel & Brand Owner

Job Description

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Job Description

RESPONSIBILITIES

• Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities
• Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.
• Digital Channel Development:
  • Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
  • Identify and prioritize the most effective digital channels for reaching target audiences.
  • Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
• Digital Brand Planning and Execution:
  • Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
  • Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
• Performance Monitoring and Optimization:
  • Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
  • Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
• Compliance and Risk Management:
  • Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.

Requirements

• Commercial Acumen:
  • Strong understanding of pharmaceutical commercial and market dynamics.
  • Ability to develop and execute digital channel that enhance HCP engagement.
• Regulatory Knowledge:
  • In-depth knowledge of regulatory requirements and compliance standards in the pharmaceutical industry.
• Leadership Skills:
  • Proven ability to lead and inspire high-performing teams.
  • Experience in talent attraction, development, and retention.
• Project Management:
  • Strong project management skills, with the ability to lead and manage complex initiatives.
  • Experience in monitoring project progress and providing regular updates to senior management.
• Stakeholder Engagement:
  • Excellent communication and stakeholder management skills.
  • Ability to collaborate effectively with cross-functional teams and external partners.

KEY STAKEHODERS

Internal

All internal relevant stakeholders

External

any other external stakeholder

QUALIFICATIONS

Level of Education

Marketing / medical / sales / digital background preferred

Bachelor Degree is a must, MBA preferred

Working Experience in Relevant Field

10 - 15 years experiences in digital / innovation strategy, digital marketing, or innovation projects, experiences in pharmaceutical industry

Consulting background preferred

Professional Knowledge and Skills

Fluent English

Locations

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Worker Sub-Type

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