Marketing Director

Job Description

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring innovative ideas to life.

Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines.

The Marketing Director will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives with hyperkalemia. This role is responsible for leading the definition, design, execution and measurement of brand strategy across both HCP & NPP segments. This position involves working across all customer segments and collaborating with Global Brand Teams, Insights & Analytics, Market Access, Medical, Commercial Operations, and Sales teams to improve brand performance. This role will report to the Sr. Director of Marketing of the brand.

What you’ll do:

• Lead the strategic direction and marketing execution for the brand.
• Responsible for leading the creation of an integrated channel marketing strategy for the disease state and brand
• Lead the cross-functional Brand Working Group to advance key achievements and projects and ensure collaborator alignment.
• Produce detailed strategic and operational commercial plans that align with brand strategy.
• Collaborate and pull through the strategic direction, design, execution and measurement of all marketing strategies, tactics and activities to deliver product objectives.
• Responsible for collaborating and driving the following key work: marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.
• Lead marketing relationships with agencies, vendor partners, consultants, and other third-party groups.
• Collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends.
• Collaborate with other functional areas to ensure future promotional planning is consistent with legal/regulatory compliance.
• Build and nurture long-term relationships with key opinion leaders, and customer advocacy groups.

Essential Requirements:

• Bachelor’s degree or equivalent experience, ideally with a background in business, marketing, or the sciences.
• 5 years experience in pharmaceutical marketing and promotions.
• Hands-on experience in healthcare professional (HCP) marketing.
• Demonstrated ability to lead and implement brand strategies.
• Consistent track record of achieving or exceeding strategic and operational goals in a therapeutic or business setting.
• Proven success working collaboratively across cross-functional business units.
• Excellent communication and presentation skills.
• Evidence of strong learning agility.
• Ability to navigate and lead effectively in situations of ambiguity.

Preferred Qualifications

• Advanced degree preferred.
• Shown success in leading change and transformation initiatives.
• Experience in implementing cross-channel and cross-customer marketing strategies.
• Marketing background in the Cardiovascular, Renal, and Metabolic therapeutic area, with an emphasis on hypertension strongly preferred.
• Market Access and Managed Markets experience, with robust knowledge of local healthcare pricing and reimbursement systems.
• Background in insights and market research.

If you're ready to make a lasting impact in marketing by tapping into your expertise in an environment driven by science and innovation, we encourage you to apply.

This position is located at our Wilmington DE office. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.