Senior Branding And Marketing Program Manager

Job Description

SENIOR BRANDING AND MARKETING PROGRAM MANAGER

Req #: 245499 Department: UNIVERSITY MARKETING & COMMUNICATIONS Job Location: Seattle Campus Posting Date: 04/21/2025 Closing Info: Closes On 04/28/2025 Salary: $6,250 - $6,667 per month Other Compensation: Limited Recruitment: Open to Department employees only
If you are a UW employee and would like to be considered for this position, please login to your UW employee profile to apply. Shift: First Shift Benefits: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.
The mission of University Marketing & Communications (UMAC) is to lead branding, marketing and communications efforts that advance the reputation, resources and relationships of the University. This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.
University Marketing & Communications has an exciting opening for a Senior Branding and Marketing Program Manager. This is a full-time permanent position.
What You Will Do:
Project Management (50%)
• Manage multiple high-profile UW brand marketing, communication and development projects with highly collaborative cross-functional teams through all project phases, from initiation and requirements definition through completion and post-project reflection.
• Act as Business Analyst for new projects; define, document and distribute project requirements, working with stakeholders and project teams to bring clarity and direction to ambiguous scope.
• Draft and maintain project artifacts including charters, intake presentations, project plans, meeting notes and debrief documents for projects of all sizes.
• Lead Brand Marketing programs from a project management perspective; manage the timeline and deliverables across all projects, facilitate communication between stakeholders and the project teams, and be the source of truth for all project requirements.
• Effectively articulate and advise on roadblocks, gaps and project needs. Identify issues and risks and provide recommended solutions.
• Collaborate closely with senior leadership team members on goals, scope, and approvals.
• Manage project budget and work within budget constraints to meet project requirements.
Marketing Program Management (45%)
• Establish and execute program management best practices for assigned Brand Marketing programs including steering committee facilitation, dashboard development, project tracking and executive communication.
• Continuously improve project briefs, templates and workflows to increase understanding of strategy goals and streamline projects.
• Represent the Brand Marketing team perspective, collaborate with UMAC leaders to support the establishment, roll-out, and maintenance of project processes across UMAC.
• Support storytelling across UMAC by driving the storytelling dashboard; actively capturing potential stories across all UMAC channels while facilitating leadership discussions on prioritization, status and story amplification.
• Represent UMAC with project teams and leadership for university-wide projects such as the Welcome Center.
Other duties as assigned (5%)
• Perform other duties as assigned by direct supervisor.
MINIMUM REQUIREMENTS
A bachelor’s degree and at least four years experience with a background in project and program management successfully and independently leading multiple concurrent high-profile projects.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
What You Bring:
• A background in project and program management successfully and independently leading multiple concurrent high-profile projects.
• Strong leadership and communication skills working with cross-functional and cross-departmental teams as well as executive leadership.
• Subject matter expert in project process, improvement, development and implementation.
• Strong business analysis and communication skills; bringing clarity to ambiguous situations while translating business and strategy requirements into actionable project tasks.
• Organizational skills, attention to detail, and the ability to handle multiple competing priorities.
• Expert user of Asana, Teams, Adobe Creative Suite, and Microsoft Office software to compile, organize and disseminate information efficiently and effectively.
• Knowledge of and a commitment to learning and implementing equitable, antiracist communication and working practices.
• Dedication to respect, value and contribute to the UW’s commitment to inclusiveness and diversity, and dedication to examining personal beliefs and biases and continuously developing as a member of a team devoted to equity.
• Strong leadership and communication skills working with cross-functional and cross-departmental teams as well as executive leadership.
• Subject matter expert in project process, improvement, development and implementation.
• Strong business analysis and communication skills; bringing clarity to ambiguous situations while translating business and strategy requirements into actionable project tasks.
• Organizational skills, attention to detail, and the ability to handle multiple competing priorities.
• Expert user of Asana, Teams, Adobe Creative Suite, and Microsoft Office software to compile, organize and disseminate information efficiently and effectively.
• Knowledge of and a commitment to learning and implementing equitable, antiracist communication and working practices.
• Dedication to respect, value and contribute to the UW’s commitment to inclusiveness and diversity, and dedication to examining personal beliefs and biases and continuously developing as a member of a team devoted to equity.
Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you log into your “My Jobs” page. If you choose to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

Open to Department employees only If you are a UW employee and would like to be considered for this position, please login to your UW employee profile to apply.